Evaluation - Question 1

My Digipak in the Real World

These pictures show how my digipak would look in the real world, on CD racks in a shop. These give me more of an idea as to whether these look realistic or not. I created these by finding an image of a CD rack in a shop  then distorting the image of my digipak onto the original image on Photoshop to give a realistic effect that fits in well with the background image. I think that these were successful because this way I am able to picture my digipak in real life forms and I now feel more confident and happy with my digipak as I think it looks quite effective in the images shown above. I also placed a price tag on some of my digipaks to make it look even more realistic.

My Magazine Advert in the Real World

These pictures show how my magazine advert would look in the real world, inside magazines as a magazine advert and on a poster at a bus stop. These give me more of an idea as to whether these look realistic or not. I created these by finding an image of a magazine or a poster at a bus top and then distorting and warping the image of my magazine advert onto the original image on Photoshop to give a realistic effect that fits in well with the background image. I think that these were successful because this way I am able to picture my magazine advert in real life forms and I now feel more confident and happy with my magazine advert as I think it looks quite effective in the images shown above.

Ancillary Texts - Magazine Advert Draft 2

This draft is almost exactly the same as the previous one the only thing that I have changed on this is that I have made the word 'best' larger than the other words to make it stand out more. I have also included a website at the bottom of the advert in which the public can find out more about the album and they can purchase it off this website. This makes it very direct and straightforward for the audience to purchase the album as there is a direct website link on the magazine advert in which they can purchase it off.

Ancillary Texts - Magazine Advert

Ancillary Texts - Digipak

Music Video Third Draft

This draft is a full edit of my music video including the song on it. I have matched the lip-syncing in the videos with the lyrics of the song and I have cropped every shot down to a length which works well. I have also experimented with some editing techniques such as slow motion shots, reverse shots and fade overs. However, I have had trouble with creating successful fade overs so in my next edit I am looking to resolve this by finding a way to make this look effective through editing my shots or re-shooting these shots. I think that this edit looks quite good because I am now able to see what it looks like all together. Despite this, there are elements in which I need to change.

One improvement that I want to make is the fluidity of the shots as some shots don't follow on from each other very well. So to improve this I am going to add shots into it to break this up.

Another improvement that I want to make is the stability of the shots as some of the shots look quite shaky, making my video look unprofessional. I am able to do this whilst editing my film so in my next draft I am going to stabilise the shots which I think look too shaky in order to make them look smoother.

A problem that I am still having with my music video is the difference between the shots as some of the shots were filmed with only natural lighting but when it got darker this showed on my footage so I tried my best to make it as light as possible but the difference between the shots with natural lighting and artificial lighting are too different. So I am considering removing all of the darker shots and finding new shots which could replace these in order to have continuity throughout my music video and also to have my video to a higher and better quality.

Overall, I am quite happy with this draft because the lip-syncing works well and I like my use of slow-motion and reverse shots during the sledgehammer element of my video because I think it makes it look much more effective as the audience is able to identify what is going to happen next and it intensifies the event.