Conventions of Genre

I would say that the genre of my music video is probably rock-pop because it is quite fun and upbeat although it is also quite serious as is it talking about a topic very meaningful to the artists which makes it not a typical pop song, as it has an element of rock within it. This can be backed up by the black and white effect used in the original music video.


The conventions of the pop genre are:

• bright colours
• bold outfits
• smiling
• lyrics are normally based around love or relationships
• typically young artists within this genre 
• appeal mainly towards the younger audience/teenagers
• catchy song to stick in the audience's mind 
• partying
• dance routines
• pretty artists/actors
• high-key lighting

The conventions of the rock genre are: 

• leather jackets
• studded clothing
• piercings
• tattoos
• low-key lighting
• instruments
• performance element within recording studio or garage for example
• dominance of the colour black
• tartan
• big boots
• heavy make-up
• scruffy hair