What
are conventions of film trailers?
- Includes the name of the filM
- Release date
- Actors
- Lots of locations (5 or 6)
- Main elements that compose the film
- Shows best parts, doesn’t have to make sense
- Narrative demonstrated
- Variety of different costumes
- Music (non-diegetic mainly)
- Voiceover
What
are conventions of music videos?
- Artist
- Range of locations
- Variety of costumes
- Variety of cinematography
- Narrative
- Performance element
- Lip-syncing
- Acting element
- Music
What
makes a bad product? (things you are not going to do)
- Use little shot types
- No links to the lyrics
- Long shots
- Bad framing
- Bad lighting
- Editing doesn’t match the pace of the song
- Lip-syncing not matching to the song
- Bad performance/acting
- Leaving it until the last minute
Textual
Analysis
·
LIIAR (language, institution,
ideology, audience and representation)
·
3 different textual analysis’
for 3 different products
- language – what the song is about/concept/imagery and lyrics
- ideology – the message behind the video/lyrics
- institution – who are they signed to
- audience – who is the song/video targeted it and does it suit the need of that audience
- representation – what genre (love, heartbreak etc.)
· How does the product use the 4
micro elements (angles, framing, movement, message, pace, special effects,
swipes, solves, cross dissolves, just lyrics or sound breaks for narrative,
song get any louder at some point, asynchronous, locations, costumes, props
etc.)
Narrative
ideas
- if you are planning on abstract you must explain the concepts you are wanting to create
- you need to explain in detail your 3 initial narratives ideas for your product
Audience
Research
- focus group
- what they like/dislike
- want to see more or less
- what dies do they have in relation to the song chosen
- play them it before telling them your concept
- is there’s different/similar
- do they like you idea if so why or why not
- different target groups
Storyboard
- not grade ability to draw but locations, framing props, mise-en-scene etc.
- scanned in and put on blog (animatic – storyboard moving to the song to make sure that it matches the song)
No comments:
Post a Comment